![]() ![]() ![]() This is in addition to the 21% growth in 2019 to 2022. E-commerce purchases are expected to surge by 12% from 2022 to 2027. And they’re keeping these brands on their toes by researching ingredients and their benefits before purchase.Īs a testament to the new approaches that we’re seeing in makeup, e-commerce has become the fastest-growing channel for beauty product purchases. McKinsey has specifically noted the influence of Gen Z, who are “challenging the norms not only around the definition of physical beauty but also around the product categories.” 1 They want to engage with brands that have an “authentic and approachable image”. Bright colors, glossy looks, self-expression, and unconventional makeup techniques are the in-thing - and these are all led by a young and vibrant market. Makeup, Nail Art, Wigs, and Fake Eyelashes Industry Trend InsightsĬheck out our latest Makeup, Nail Art, Wigs, and Fake Eyelashes Industry Report which introduces you to the latest industry data, trending products, and tips for selling on Ĭonfidence is at the heart of beauty and makeup - it’s an opportunity to revel in what makes us human and enhance those qualities in innovative ways.Īs younger people gain purchasing power, they’re bringing their verve and freedom into their makeup preferences and purchases. But in this report, we cover the key things to know in makeup, including what’s hot this year and what’s not. As an entrepreneur or manufacturer in this space, you should be prepared to think broadly about the products you develop, from design to sourcing of raw materials and distribution channels.Ī has discussed many of the trends to keep an eye on in our Makeup, Nail Art, Wigs, and Fake Eyelashes industry trend insight series. New ideas about beauty, including the role of sustainability in the market, will shape competition. Intensifying competition, innovative ideas, and the pure energy of a younger generation are some of the factors that are expected to drive increased value in the industry. Makeup has especially thrived, rising from negative growth rates between 2019 to 2022 to a projected 6% growth rate from 2022 to 2027. 1 The market, which comprises skincare, makeup, haircare, and fragrance, was in resurgence, bouncing back from the travails of a nearly two-year pandemic.Īfter 2022’s solid recovery, 2023 is set to be a bumper year for the market. Manufacturers and sellers in the beauty market generated $430 billion in revenue in 2022. ![]()
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